4 Ways Your Telephony and CRM Systems Can Work Together To Benefit Your Business

4 Ways Your Telephony and CRM Systems Can Work Together To Benefit Your Business

Customers have come to expect individualized service that is catered to their particular interests in today's market. They will presume that you are aware of the audience you are addressing and the reasons behind your actions. Customers have come to expect that employees working in contact centers will remember their names, as well as their purchase histories and preferred methods of communication.

The question that needs to be answered is how much streamlined, and individualized experiences can be provided without completely busting the budget.

You can easily improve the efficiency of your call screening and answering procedures by integrating the software you use for Customer Relationship Management(CRM) with your cloud telephony system. By combining the two, you will be able to provide more individualized service to each of your customers.

System for better lead management

Finding it challenging to generate sufficient interest to generate leads? Or, even more desirable, a rise in the number of conversions! The installation of a lead management system can have a positive impact, both quantitatively and qualitatively, on the leads that are coming into your contact center.

Because this integration is so well done, you will also be able to quickly access any and all pertinent customer information for both incoming and outgoing calls. Included are particulars such as the length of each call, information regarding callers, and call logs. The integration creates a digital business card that contains the contact information of each caller. This information includes the caller's phone number, the email address of the lead owner, and the status of the lead.

Simply put, if your agents have instant access to more in-depth information about the customers they are interacting with, they will be able to better relate to those customers and convert a greater number of those customers into paying clients.

Productivity gains in the workplace

If you combine cloud telephony with an RSoft Customer Relationship Management system, you can free up the time of your agents so that they can concentrate on the calls that are the most important while automating the tasks that are routine but necessary.

The click-to-call feature enables customer service representatives to make phone calls without leaving the CRM , which frees up time that would have been spent on call handling. They are no longer required to leave the CRM in order to answer or make phone calls. Recordings of calls received by a company's customer service department can also be used to train new employees on your business's processes to assist customers with their inquiries.

Benefits of call recording

The capability of the RSoft CRM to allow users to listen in on incoming calls as they come in is among its most helpful features. You are able to listen in on all agents who are currently on a call and take action if necessary, thanks to the call whispering and call barging features.

The sales cycle, average call duration, missed calls, and percentage of calls resolved on the first attempt are just some of the KPIs that can be easily tracked through an adaptable dashboard.

To put it another way, this comprehensive integration provides you with the know-how and the data-driven reports you require to increase your conversion rate.

Boost in exposure and sales

You won't need to search for information in a variety of locations once RSoft CRM has been integrated into your system. The particulars of each call are able to be recorded in their own ticket, which helps to centralize and streamline the documentation process. The information obtained from the caller ID system allows for the generation of reports that provide even more context and comprehension.

It is easier to ascertain that the caller's concerns have been addressed when one keeps track of the particulars of any follow-up actions that have been taken.

This integration makes it easier for other employees to access the information that has been stored and provides a more seamless experience for customers when the agent who is normally assigned to a particular customer is not available. This leads to satisfied clients, who are more likely to do business with you again in the future.

Conclusion

We can say with confidence that the requirements for a fully-featured business communication solution have been met by this dynamic integration of RSoft CRM . It has the potential to increase your sales and profits, as well as aid you in providing superior service to your customers by revealing useful information. Our CRM integration will streamline your data management tools, making them ideal for modern businesses.